cipher wrote:When talking about brew demonstrations, would that (pratically) involve the people attending as well? Meaning ... that they make their own brew or just watch the process. Maybe showing the process and have made up AG kits available made up according to the recipe demonstrated. And of course, a few home brews available while waiting for the mash.
For the owner I mentioned, he did one beer but made the whole process hands-on. For example (and I never attended, just heard this from my dad), he would let the attendees do everything possible to make it as interactive as possible. By doing it that way, you show that the process is quite simple. He would also do things along the way to help illustrate what's happening. Examples might be an iodine test. Not to show that you HAVE to do an iodine test, but to illustrate that starches are being converted to sugar. Another example from him, he would take thermometer readings of the wort as it was chilling. That's a pretty obvious thing, but still illustrates how quickly wort can be chilled. I'm sure you could have them do hydrometer readings throughout the boil, again, not that you HAVE to do them, just illustrating the point of boil-off. You could have them help with milling grain, weighing grain, weighing hops, making the hop additions to the kettle, etc., etc., etc. I think, for me, that would have been a nice thing to attend before starting to brew. And obviously you could make it as complicated or relaxed as you wanted. Maybe do the first few more relaxed then get more in-depth as you do more demos.
And yes, he had homebrew for everyone to taste. I think he has ~4 taps. So they would sample the fruits of his labor. But if this is a recurring theme, you could easily have the beer from the previous demo on tap. That might open up dialogue with comparing the kits you sold them to the beer made at the demo; same recipe, different brewer, different taste, why?. That could be interesting, plus free beer.
As for selling the kits you're brewing during the demo, I think that's a great idea. You could have AG and extract versions so as to include all skill levels that attend.
) AND I can supply my own needs. The problem is that people in my town only know the local beers and I don't think they know one can brew your own beer.
. There are so many things to consider. Loyalty coming from an educational system based on quality equipment and ingredients is just one aspect 
. I see that Yeasty has just apologised for an essay (and a very good one) so I'll only mention a few aspects now and they are just some of the many important things to investigate or consider...
